Search engine optimization keyword research

#Search engine optimization keyword research series

The more links from respected individuals/trusted sites the more powerful the effect.

Encourage colleagues to link to your article.

The more in-bound links to your article, the more search engines like Google will value and highlight your content

Link to your article across your social media, networking, and institutional sites.

Remember to be consistent with any previous online publications 5.

Refer to author names and initials in a consistent manner throughout the paper.

Search engines dislike too much keyword repetition, known as keyword stuffing, and may 'un-index' your article, making it hard to find online 4. A keyword is essentially the word or phrase that someone types into a search engine like Google to find what they are searching for.

Let keywords flow naturally and in a contextual way.

If you're unsure, check the words used in your field's major papers

Use keywords consistent with your field.

Remember that keywords are important for A&I services as well as SEO

Find specific keywords on Google Trends and Google Adwords keyword tools.

Headings tip off search engines to the structure and content of your article

Incorporate keywords in your headings too.

Keywords may be keyword phrases rather than just single words

Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7).

See below for an example of a well-optimized abstract. Only the first two sentences normally display in search engine resultsДon't forget the purpose of your abstract is to express the key points of your research, clearly, and concisely

Place essential findings and keywords in the first two sentences of your abstract.

Place your keywords within the first 65 characters of your titleД¬onsider moving a phrase from your title to the first or second sentence of your abstract 2.

Include 1-2 keywords related to your topic.

5 tips for increasing your article's search engine discoverability The Wiley NetworkД¬heck out our blog for more information on this and other topics. You can also play a crucial role in optimizing the search results for your article вЂ“ helping people to find, read, and cite your work. Wiley does everything possible to ensure that all research content is visible and high ranking in the search results of Google and other engines. More than 50% of traffic to Wiley Online Library comes directly from Google, Google Scholar, and other search engines. Search Engine Optimization (SEO) for your article

#Search engine optimization keyword research series

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